The Pinterest channel adds to the growing list of tools already available within Shopify Marketing, making it easy for merchants to manage all of their marketing in one place within Shopify. Shopify merchants can also promote their pins as a paid ad, bringing customers directly into their brand’s online store for purchase. and Canadian merchants only at this stage, no word on Australia yet, to tap into this audience to seamlessly turn existing products from their store into “Product Pins” on Pinterest, as well as add a shop tab to their profile on Pinterest, for free organic promotion. The Pinterest community has high shopping intent, with over 80% of weekly pinners having made a purchase based on a pin they liked. Today, Pinterest is launching a new Shopify channel to make it easier for merchants to attract new customers and grow sales. It’s no secret that visual discovery is an incredibly powerful tool for independent businesses to promote their brands and help shoppers find their products. Shopify and Pinterest launch new channel allowing merchants to target platform’s 350M+ monthly users
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